EDCI 338 Blog | Summer 2022

Blog #1: Digital Identity & Networking

Living in a day and age where social media has become incredibly advanced and prominent, it is important to understand both the risks and rewards of having such a powerful tool at our grasp. A digital identity refers to an individual’s online presence, including how they might utilize specific tools and platforms, what they post online, and how they engage with other identities (Stroller, 2016). Having a digital identity has made it possible for many individuals to network themselves and find opportunities. For example, platforms such as Linkedin are often used to showcase business portfolios and create connections with fellow businesses and professionals. Etsy is another platform that allows individuals to showcase their individual businesses and sell handmade products. The expansion of platforms such as YouTube and TikTok have created new opportunities in terms of “influencers” and “creators” who actually make profit and use these tools to make a living.

Conversely, it is very easy for someone to create a digital identity with a desired image or a perception that might make them seem more enticing and qualified to viewers or followers, whether it be professionally or socially. The idea of “catfishing” poses a risk, as there may be instances where you come across a profile that is not actually real or that seems too good to be true. Additionally, it is important to be aware of your digital identity privacy settings and what you are showcasing online for the world to see. I try to keep my personal social media accounts fairly private and tend to engage in others’ posts more often than creating my own. It honestly scares me a little bit just how easy it is to gather information on someone based on their digital identity, whether it be their interests, who they know, or even their location.

Although social media has allowed for so much growth and opportunity in today’s society, there is also a very dark side to social media that has become much more talked about and recognized. The effects of social media on mental health can be very damaging and unfortunately are quite common. As these online platforms have essentially become integrated into our lives and society, it is important to know how to manage and balance online networking with ‘real life’ interaction and connections.

Watching the video regarding the “Value of Digital Identity for the Global Economy and Society”, I found it very interesting to hear that more than one billion people worldwide do not have a legally recognized digital identity (Davos, 2019). Growing up and living in a very Westernized culture, I think many of us are often sheltered from the realities of those who do not have access to social media, as it has slowly become more of a fundamental element of our own society and therefore is often regarded as an essential. It will be very interesting to see what the future holds in terms of this, and whether or not governments and organizations can be successful in expanding access to obtaining a digital identity for those in more impoverished communities.

References

Davos. [World Economic Forum]. (2019, Feb 5). Press Conference the Value of Digital Identity for the Global Economy and Society. YouTube. https://www.youtube.com/watch?v=1-V7lyxrOmw

Stroller, E. [University of Derby]. (2016, Nov 25). Eric Stroller – What is Digital Identity?. [Video]. YouTube. https://www.youtube.com/watch?v=u0RryRbJza0

Image via PromoRepublic
(https://promorepublic.com/en/blog/unusual-mental-health-tips-social-media-managers-try-now/)

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